Experienced execituve with over 20 years of driving growth in e-commerce, retail and wholesale in Central Europe. Proven track record as CEO/COO leading digital transformation, market expansion and operational turnarounds for major retail brands. Specializes in strategic brand positioning, process optimization (increased efficiency by 30% and more) and business scaling (achieved 20-60% year-on-year growth in competitive markets). Expertise includes omnichannel strategy, supply chain innovation and high-performance team leadership. Fluent in data analytics and AI to optimize pricing.
