Experienced Sales Director, results and people oriented, optimisations proposals and implementation, price calculations, Category Management, Sales Strategy, with visible sucesful Best Practices. CRM Implementation, Sales Process Evaluation, ROI measurables, Sales Team setup, with international profesional experience. Inovative - always looking for optimal ways of doing business, to reach capacity of the sales team. Always on the way to new market gaps to cover, always bringing new rules to make communication effective.